SPOTLIGHT ON EDUCATION Part 1: Optimizing and Growing Specialty Contact Lenses in Private Practice
Who is considered a specialty lens fitter?
- Custom soft lenses
- Corneal GP lenses
- Hybrid lenses
- Scleral lenses
- Orthokeratology
. . . but also - Multifocals
- Torics
- Daily lenses
Why Specialty Lenses?
- Patient satisfaction: changing lives & creating patient loyalty
- Improve referrals to your practice
- Offering a service that is needed in the community
- Prevent burnout – able to see lower volume patients
- Increased revenue per patient if billed/charged appropriately
Indications, advantages, and fitting of all types of specialty lenses (custom soft, orthokeratology, corneal GPs, hybrids, and sclerals)
Which lens should I choose?
Setting up the ideal environment
- Staff training: everyone on the team needs to know various levels of knowledge of each lens including:
- Front Desk
- Technicians
- Opticians
- Patient lens organization
- Scheduling considerations
Dispensing Flow Tips
- Patient education pearls
- Application and removal
Follow-Up Appointments
Billing
- Vision
- Medical
- Billing tips in general
Referrals
- Tips on who you can approach to build your referral base
- Other ways to promote your services and build referrals
Resources